It's gonna be okay. Remember, Bob Newby, superhero.

–Bob reassuring Joyce that everything will be okay., [1]

Bob Newby was a major character in the second season of Stranger Things. He managed the local Hawkins RadioShack. Sometime in 1984, Bob began dating Joyce. [2]



Bob grew up in Hawkins. While in middle school, he founded the Hawkins Middle AV Club. He later attended high school with Hopper and Joyce. He eventually began working at the RadioShack in Hawkins.


At some point, Bob and Joyce began dating.

On October 30, Bob visited Joyce while she was working at Melvald's General Store. The couple briefly made out in the backroom. Later that night, Bob, Joyce, Jonathan, and Will had a movie night together.


Joyce and Bob on Halloween.

The following night, Bob was at the Byers’ house for Halloween. He lent Jonathan and Will his video camera. Later, when the two were alone, Bob put a record on and they started to dance. When Joyce couldn’t stop worrying about Will, Bob tried to assure her that he’d be fine. Bob then proposed that they move out of Hawkins to Maine. Joyce was hesitant about the idea.

The next morning, Bob offered to take Will to school. On the way there, Bob recounted how he had once been traumatized by an encounter with a clown named Mr. Bolbo and gave Will advice, telling him to stand up to his fears. Later that day, Bob met Joyce for lunch. He informed her that the tape from Halloween night had shown Will being bullied by several teenagers in costumes. As Joyce was trying to set up the tape, she called Bob for his help. After seeing a figure on the tape that resembled one of Will’s drawing, Joyce became worried and went to the school to pick him up. When she got there, Will was experiencing another episode, encountering the enormous Mind Flayer. Using Bob’s advice, he tried to yell at the entity to go away. However, the Mind Flayer did not listen and using one of his tornado-like appendages, overwhelmed and possessed Will.

Soon after, Will began experiencing “now-memories”, being able to see and know what the Mind Flayer could. He began drawing what he saw in order to better understand it. At first, the drawings appeared to be random scribbles, but after being assembled in the correct order, they depicted a strange maze-like pattern. When Will saw that Hopper was in trouble through his connection with the Mind Flayer, he was able to see where Hopper was in his drawings, but did not know the actual location. Just then, Bob arrived with several games for Will. Joyce enlisted his help to solve the mystery of the drawings because of his love for puzzles. After recognizing the shapes of several bodies of water, Bob realized that the drawings were a map of Hawkins, and was able to pinpoint Hopper's location. Arriving at the location, Bob and Joyce descended into the tunnels while Mike and Will waited above ground. Eventually, Hopper was found entangled in a mass of vines. After freeing him, soldiers from the lab arrived and urged them to leave shortly before burning the tunnels. Suddenly, Will collapsed and began convulsing on the ground.

Bob went along with Joyce, Hopper, and Mike to Hawkins Lab, where Will was quickly treated. When Will awoke, he could not remember Dr. Owens, Bob, or Hopper, and was barely able to remember Mike. Through a test involving the burning of a vine from the Upside Down, it was determined that Will had a “virus” that connected him to a hive intelligence.


Bob running from a Demo-dog minutes before his death.

Through the Mind Flayer’s connection to Will, he was able to successfully infiltrate and unleash a pack of Demodogs throughout the lab. Once Will was sedated, Bob, Joyce, Hopper, Owens, and Mike managed to find shelter in a control room. Soon after, the lab’s power went out, placing the complex on lockdown. In order to turn the power back on and reset the locks, and because he was the only one who knew BASIC, Bob volunteered to be the one to go down to the breaker room. After being guided by Owens, Bob made it to the breaker room and successfully restored the power. While Hopper, Joyce, and Mike went ahead, Owens stayed behind in order to guide Bob out of the lab. Just when it seemed Bob had made it to safety, he was tackled and killed by several Demodogs.


Will's drawing of Bob.

A month later, Will had drawn a picture of Bob as a superhero, which the Byers had hung on their refrigerator. Hopper comforted a still-mourning Joyce over Bob's death, saying that “it never seems like it get easier, but it does.”

Personality and Traits

Bob was clever, and enjoyed solving riddles and puzzles. He had very conventional tastes (for instance, he did not enjoy horror movies, preferring Mr. Mom); Jonathan considered him boring and found his overly-friendly nature somewhat off-putting. Will, on the other hand, liked Bob because Bob didn't treat him any different after his disappearance. Although most of Bob's affection was focused on Joyce, whom he clearly loved, his attempts to befriend and connect with her sons were also genuine. He empathized strongly with Will, as they were both highly intelligent but passive-natured, making them easy targets for bullying. Unfortunately, his advice to Will about facing one's fears inadvertently allowed the Mind Flayer to enter Will's body and eventually control him, but as Bob was completely unaware of the Mind Flayer's existence and abilities he cannot really be held responsible; although his actions were not always helpful, his intentions certainly were.

Ultimately, despite being somewhat unnerved by the truth of Will's disappearance and encountering the horrors of the Upside Down, Bob proved to be extremely brave, compassionate and resourceful. He was the one who realized that Will's visions of the tunnels to the Upside Down actually formed a map of Hawkins by following bodies of water. Furthermore, it was his knowledge of electronics and computer technology that allowed them to escape from the Hawkins Lab, and in the process he did not hesitate to put himself at risk if it meant saving Joyce and her sons, despite clearly being terrified. Tragically, his heroic nature cost him his life.



Season Two appearances
MADMAX Trick or Treat Freak The Pollywog
Will the Wise Dig Dug The Spy
The Lost Sister The Mind Flayer The Gate


  • Bob had some knowledge of the programming language BASIC.
  • Bob was the original founder of the Hawkins Middle AV Club.

Behind the scenes

When speaking about the new characters in Season 2, the Duffer Brothers said that one of the adults will be involved in Joyce's life, probably alluding to Bob.[3] On November 7, 2016, it was revealed that Sean Astin had been cast in the role of Bob Newby.[4]

Astin previously starred in The Goonies, a 1985 film which has been a big influence on Stranger Things. He played Mikey, a character that Mike Wheeler was initially based on.


View Gallery

Click the above image to view the gallery for Bob Newby.


  1. The Mind Flayer
  2. "‘Stranger Things’ Season 2 Scoop: Sean Astin Playing Winona Ryder’s ‘Boyfriend’ & More" Hollywood Life. January 21, 2017.
  3. "The Duffer Brothers on 'Stranger Things Season 2' – BTS Interview | THR PhotoshootThe Hollywood Reporter. YouTube. October 12, 2016.
  4. "Stranger Things 2 exclusive: The Goonies, Aliens stars join Netflix series" Entertainment Weekly. November 7, 2016.